Privacy Policy


This Privacy Policy governs your use of and which are websites of Passiflora Limited.
(“Passiflora”, “we”,”us”, “our”).

Passiflora values our customers and guests and respects your concerns about online security and privacy. We believe in providing you with a safe and secure online experience. Our Privacy Policy is intended to provide you with information about how Passiflora collects and handles information about you, including your personal information on these websites (the “Site”). By using our Site, you consent to the collection and use of your personal information asset forth herein. This Privacy Policy is incorporated into the Terms of Use by this reference. In addition to reviewing our Privacy Policy, you should also read our Terms of Use. Your use of the Site constitutes your agreement to the terms and conditions in this Privacy Policy and the Terms of Use.


Because we continue to develop the Site and take advantage of technologies to improve the services we provide, our policies will change over time. We encourage you to refer to this Privacy Policy from time to time to stay abreast of our most current privacy policy practices. If we change our Privacy Policy, any changes will be posted on this page and we may place notices on other pages of our Site and/or let you know about changes in our communications with you. Your continued access and use of the Site will constitute your acceptance of any changes or revisions to our Privacy Policy.


This Privacy Policy explains how we collect, use and protect your personal information as you interact with us online. This Privacy Policy explains:

  • What information Passiflora gathers from users of the Site.
  • How Passiflora uses the personal information that you share with us and that we learn about you because of our relationship.
  • How Passiflora uses non-personal information.
  • What personal information, if any, Passiflora may share about you with others and the conditions that protect your information if it must be shared.
  • What kind of security measures Passiflora takes to protect your information from loss or disclosure.
  • The circumstances under which you can access personal information you have shared with Passiflora and have that information corrected, restrict Passiflora’s use of that information, and even have it removed from our active servers.
  • Other things you should know about privacy and Passiflora.



Passiflora collects information that you provide to us or that we learn about you from your use of the Site. For example, you may provide information to the Site when you register, sign in, search, add items to your shopping basket, participate in a survey or competition, request our e-mail newsletters, rate or review our products or services, or communicate with Passiflora’s Customer Services department online. As a result of those actions, you might supply us with such information as your name, address, phone number, e-mail address, and personal shopping and product preferences. We also automatically receive and store certain types of non-personal information, such as demographic or statistical information, whenever you visit the Site.


We try to provide you with the information you need to make informed, reasonable choices with respect to how the Site uses or shares your information. Passiflora uses and shares personal information from you in several ways:

We use information we have collected about you to:

  • provide you with the very best health and beauty news;
  • deliver our products and services to you;
  • process your orders and transactions (as discussed further below);
  • develop and improve your shopping experience;
  • anticipate and respond to any queries you may have;
  • administer any promotions or competitions and notify the winners;
  • keep you informed by email or post about our products and services but only where you have requested this at the point you provide your information through the Site, (such as when you register your details or sign-up to receive our email updates); and
  • operate our business.


We do not sell your personal information to third parties for any reason. We do not disclose your personal information to unaffiliated third parties who may want to offer you their own products and services unless you have requested or authorized us to do so.

We may share your personal information with third parties or affiliates of Passiflora where it is necessary for us to complete a transaction or do something you have asked us to do. Likewise, we may share your personal information with third parties or affiliates of Passiflora with whom we have contracted to perform services on our behalf. Companies that act on our behalf are required to keep the personal information we provide to them confidential and to use the personal information we share only to provide the services we ask them to perform.

We may disclose your personal information as permitted or required by law, such as in connection with a Court order or similar legal process, or if we believe such action is necessary to prevent fraud or cyber crime or to protect the Site or the rights, property or personal safety of any person. In the event that we undergo re-organisation or in connection with a merger, acquisition, or insolvency, your information may be transferred to that re-organised entity or third party as discussed further below.


We collect information, including personal information, about you when you use our Site. When you request to purchase items in your shopping cart, we will forward your request and basic account information to the e-commerce service provider. When you provide personal financial and other personal information to the service providers featured through the Site, the sales transaction will occur on the service provider’s site and not on the Site. As such, any financial and personal information you provide in placing your order is controlled by and governed by the privacy policy of that service provider.


Passiflora or its authorised service providers may observe activities, preferences and transactional data from your device (such as your IP address, browser type and operating system) relating to your use of the Site. We may use this collected or logged information in order to provide better service, to facilitate our customers’ use of the Site, to track usage of the Site, to address security hazards, and for other administrative or operational purposes.

Passiflora, or its authorised service providers, may use this information to track aggregate traffic patterns throughout the Site. We may use aggregated, statistical information to describe our customer audience, products, and services, and to develop partnerships with third parties to offer products and services in which we believe our customers will be interested.


Except as otherwise set forth in this Privacy Policy, our internal data security policies restrict access to customers’ personal information to authorised employees for Passiflora business purposes only. Our employees are bound by Passiflora policies that require them to maintain the confidentiality of our customers’ personal information. Employees who violate these requirements are subject to disciplinary action, up to and including termination. We maintain physical, electronic, and procedural safeguards that are designed to guard our customers’ personal information. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, while we strive to protect your personal information, Passiflora cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.


We may use cookies to collect or log certain information. A cookie is a small piece of information that a Site stores on a personal computer and which it can later retrieve. We may use cookies for some administrative purposes, for example, to store our customers’ preferences for certain kinds of products. The cookies will not contain personal information that will enable anyone to contact our customers via telephone, email, or other means. If our customers are uncomfortable with the use of cookie technology, they can set their browsers to refuse cookies. Certain services, however, could be dependent on cookies and our customers may disable those services by refusing cookies.

Cookies can also be used to limit the number of times you see a particular advertisement, as well as help us to measure the effectiveness of our advertising. We may also utilise these cookies to deliver adverts to you which are relevant to your interests.

Cookies may also be used to enable remarketing, display advertising, or both of these.

Remarketing works by targeting previous site visitors when they undertake one of the following actions:

  • Visiting Google search again — retargeted using search ads
  • Browsing the Google Display Network — retargeted using display ads
  • In both of these cases, the anonymised cookie can be used to anonymously identify users who did or did not complete an action on site, such as purchasing, and retargets them with the intention of causing a repeat visit to the Mineral Air website.
  • You can opt out of this type of cookie at any time by adjusting your Google Ad Settings:



The Site may contain links to third-party sites. Please be aware, however, that Passiflora is not responsible for and cannot control the privacy policies of these other sites or their practices. We encourage you to read the privacy policies for these other sites, as they may differ from ours. This Site may also contain links to sites that display Mineral Air branding and/or Passiflora’s logo but which are maintained by third parties. Such websites are identified as third party sites by the website address or URL because they do not display a URL. Please read the privacy policy on these sites for applicable privacy practices relating to personal information collected via the sites because they may differ from the Site’s privacy practices. This Privacy Policy applies solely to information collected by Passiflora via the Site. IS NOT FOR USE BY CHILDREN

Children are not eligible to use the Site. We ask that children (under the age of 18) only use the Site in conjunction with parents or guardians. Children under 13 should not use this Site. If a child under 13 submits information through any part of the Site, and Passiflora becomes aware that the person submitting the information is under 13, we will attempt to delete this information as soon as possible.


You should be careful to maintain the secrecy of your passwords and/or account information and be responsible about protecting your personal information and identity whenever you are online.


Passiflora is committed to quality customer experience. If you have questions or comments about this Privacy Policy, you can contact us by:


Passiflora Ltd.

Olympia House

Armitage Road

London NW11 8RQ

United Kingdom